ashleygenevieve
c r e a t i v e
chooka rebrand
for Washington Shoe Company
Bringing a Fresh New Look to a 4th Generation Company
Washington Shoe has been around since the 18oos providing fashionable and functional rain footwear to the masses with 3 diverse brands. Chooka being their fashion forward line was in need of a rebrand to accompany their new in-house Design Director. Ashley initiated and managed all elements of uplifting this black sheep of a brand. Modern imagery, branded content and campaign strategies were introduced across their print, digital and social platforms to transform the Chooka content to be ready for its fresh design unveiling, dropping this Spring21. Many new concepts and strategies were integrated into their marketing, already quickly reflecting drastic sales increases and return customer rates. Much was achieved over a 3 month contract resulting in over 200% increased sales from last year’s marketing events.
Bringing a Fresh New Look to a 3rd Generation Company
Washington Shoe has been around since the 18oos bringing fashionable rain footwear to the masses with 3 diverse brands. Chooka being their fashion forward line was in need of a rebrand to accompany their new in-house Design Director. Modern imagery, branded content and campaign strategies were introduced to transform the Chooka brand to be ready for its fresh design unveiling, dropping this Spring21. Many new concepts were integrated into their marketing, already quickly reflecting drastic sales increases and return customer rates.